هدى قطان

Beauty, makeup and founder-led brand content

Huda Kattan is the clearest case study in the region of a creator who became a global brand. The Dubai-based makeup artist, of Iraqi parentage, started a beauty blog in 2010 and turned it into Huda Beauty in 2013, a Dubai-headquartered cosmetics line that now sits among the best-known beauty brands anywhere.

The audience scaled with the business: more than fifty million people follow her on Instagram, and Time named her among the most influential people on the internet. She is the template half the Gulf’s beauty founders are working from, the proof that a feed built on genuine expertise can become an empire that ships product worldwide.