Who the region follows — and why.
Qudwa is the publication of record for the Middle East & North Africa creator economy. We cover the creators, the platforms, the money and the culture of online influence — regionally anchored, never globally diluted.
What we cover
We cover the MENA creator economy across five beats — Creators, Platforms, Business, Brands and Culture. We read global platform shifts through a regional lens, because the economics, the dialects and the scenes here don’t map onto anyone else’s market. The Gulf, the Levant and North Africa each have their own gravity.
The Index
Our signature franchise, The Index, is a running, data-led ranking of the region’s most influential and fastest-rising creators. It scores reach, growth velocity and regional relevance — not raw follower counts. It is, quite literally, qudwa: the ones we follow.
Our voice
Culturally fluent, sharp and contemporary — an insider’s read that stays clear-eyed about hype, money and metrics. We’re comfortable code-switching between Arabic and English because the scene does. We’re a publication, not a fan account.
How we work
Qudwa’s reporting and commentary are produced with AI assistance and editorial oversight. Everything we publish carries a single editorial byline — Qudwa Editorial. When we get something wrong, we fix it in place with a visible correction note. Our full approach is set out in our Standards.
Independent
Qudwa is an independent publication. We make our editorial choices on the merits of the story and the strength of the data — and nothing else.